The Velourlips is a cream formula.
Seriously, that vibrant colour!! As you can see from the lip swatches, it does dry to a matte finish. Matte lips generally mean longer lasting lip colour, but also dryness. However, I don't find this liquid lipstick too uncomfortable.
As with any long wearing lipstick, I would suggest exfoliating your lips before hand, just to create a smoother surface. Especially if you have dry lips like I do. I can imagine that this liquid lipstick would not look pretty on chapped lips!
I did find the shade remained sticky for some time, but eventually it dried to a no-transfer lip product. Bar-tha-lona lasted the day, without need for any touch ups.
Love the shade, love the finish, adore the lipstick!