From Rimmel London (Aus)- "Instant perfect coverage that feels extra comfortable and lasts all day. Blends flawlessly, seamlessly, instantly and easily into the skin. Sweat, heat, humidity and transfer proof for up to 25 hours."
The bottle is packaged in a 30 ml glass bottle with red lid and red accents on the label. I'm not a huge fan of the colour red, but actually like the look of this bottle.
Lifting off the lid reveals a handy pump-top dispenser.
The consistency of the foundation is creamy but I would still class it is a fluid.
I always wear a separate SPF, but thought it was worth noting that this foundation has an SPF of 20. I bought shade 200 Soft Beige. It is a great colour for my skintone.
The product had a slight synthetic floral scent that I'm not a huge fan but it is subtle so doesn't put me off wearing it.
I have applied with both an oval foundation brush and damp Real Techniques sponge. Both work very well. The foundation spreads evenly and blends well. I don't experience any streaking or creasing in lines.
I would say that this product provides a medium coverage. My skin looks more even, but I still need to use a concealer.
The foundation gives me a satin finish, not completely matte yet not dewy either. It feels lightweight on the skin, not heavy or cakey. After application this product remain slightly tacky, but a dusting of powder, something I always do anyway sets it.
25 hour wear is a huge claim and one I have no intention of testing. The foundation has been through the test when it comes to hot weather and sweating. During this warm and often humid weather I have experienced no fading or patchiness from start to finish of wear, generally being around 7 hours.
I am loving this Rimmel foundation, have you tried it?