This toning shampoo has been formulated to neutralize unwanted brassy warmth. Removing yellow tones from blonde, highlighted and grey hair. The cool violet tone is what gives this product its super powers.
Upon first application, I found this colour a little scary. As instructed, I used gloves to apply. Massaging into my hair, I then let it sit for about a minute. As I mentioned, the colour scared me, lol. It's fine to reapply if needed, but I find that washing with my regular shampoo first, means the bottle lasts me longer, which is great when using a more expensive salon product.
Would I repurchase? Yes, and already have! Although it's the only toner that I have tried, I am pleased enough with the results, that there are currently no other toning shampoos on my radar. I no longer bother with gloves, and am comfortable leaving the shampoo on my hair for 5 minutes before rinsing. I just love how this product refreshes my blonde hair. Longer time now lapses between hair appointments, because I just don't feel my hair needs re-doing so quickly.
Before using toner, as in my hair hasn't been washed for a week, lol